Adidas inks 11-year athletics sponsorship deal

AP News | 2008-11-24 08:26:41

<div id="subtitle">Adidas signs 11-year sponsorship agreement with IAAF</div><div><p>Sportswear company Adidas AG has signed an 11-year agreement with the International Association of Athletics Federations granting the German company worldwide sponsorship rights from 2009 through 2019.</p><p>Herzogenaurach-based Adidas said the deal will make it the official IAAF athletic sponsor and licensee product supplier. The arrangement will influence product creation and retail distribution.</p><p>"The heritage of the Adidas brand is closely linked with the legacy of athletics and the IAAF," said Adidas' Chief Executive Herbert Hainer in a statement on Sunday.</p><p>Adidas said one of the highlights of the partnership will be the 2009 IAAF World Championships in Berlin in August.</p><p>Shares of Adidas were 3 percent higher at euro22.11 ($27.86) in Monday morning trading.</p><p>___</p><p>On the Net:</p><p>http://www.adidas.com</p><p>http://www.iaaf.org</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=37565650&bid=informcom" /></div><div id="copyright"><div>


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